About | Linda

Linda McCorkindale

Linda McCorkindale

Linda McCorkindale

I have worked in marketing roles for the majority of my career, developing a particular interest in the communication side of the discipline. I love the challenge of communication: understanding what is important to each party and making sure that each is left satisfied in the knowledge I have provided to them. A keen strategist, I am also a very hands-on person; I love to be involved in the implementation of the marketing plan and seeing the vision come to life.

A convergent (‘big picture’) thinker, I have the ability to look at individual facts and see how they fit into a logical pattern: great for problem solving! As I am strong in idea fluency, I am comfortable in communicating ideas to other people. Whilst I am happy to work alone, I also enjoy working as a part of a team.

On a personal level, I am a well-balanced ‘all rounder’ with a professional manner and high integrity, and have the ability to get along with all types of people. The strengths I offer are marketing flair; innovative thinking; a high degree of computer literacy and organisational ability. I am well-travelled and have a lot of experience working and communicating with people from other nationalities and cultures.

I am compassionate and empathetic to others around me and I feel that professionalism and integrity is of utmost importance.

 
 

Skillset

Qualifications

  • Master of Arts (Corporate Communication) with Sheffield Hallam University (UK), 2013
  • Certificate in Technical Communication, Open Polytechnic of New Zealand, 2008
  • Certificate in Web Design and Writing, Open Polytechnic of New Zealand, 2007
  • Certificate in Direct Marketing (Merit), Direct Marketing Association, December 1999
  • National Certificate in Travel Level 3, Otago Polytechnic, August 1997
  • Certificate in Office Systems, Otago Polytechnic, November 1993.

 

Experience

I have over 20 years working in marketing administration, planning and implementation and strategy with a particular interest in the communication side of the discipline.

With experience in graphic-design for both screen (RGB) and print (CMYK), I am well-versed in providing print-ready files for commercial printers.


Additional papers completed:
Writing for Specific Purposes (Public Relations), Reputation Management, Organisational Communication, Business Communication, Principles & Practices of Professional Communication, Professional & Technical Writing, General & Applied Psychology


 

Software Packages: 

  • Microsoft Office 2003/2010 Suites (Advanced proficiency in Word, Excel, Powerpoint and Outlook)
  • Google Drive/Google Docs
  • Adobe Creative Suite CS5, CS5.5, CS6  and earlier (including intermediate/advanced proficiency in Photoshop, InDesign and Illustrator, and beginner proficiency with After Effects and Audition)
  • Web languages:  XML, XHTML
  • Macromedia Studio MX (Dreamweaver, Firefox)
  • Web content management software experience:  Dreamweaver, Silverstripe, Realm, Frontpage, Kentico, WordPress
  • Operating systems:  Windows XP, Vista, Windows 7

Personal Skills: 

  • Ability to plan, prioritise and organise simultaneously occurring activities and projects
  • Strong achievement orientation and commitment to meeting and indeed  exceeding targets and deadlines
  • Team player, willing to share information and ideas
  • Strong service ethics, self motivation and responsiveness to customer enquiries and requests for information
  • Acquiring in depth knowledge of customers’ needs
  • Empathy for the customers’ requirements
  • Ability to communicate clearly, both written and verbally
  • Attention to detail and accuracy of communication and reporting